Apple health and the origins of Apple Watch John Hancock’s proposal was arrived at the end of a long process supported by Apple to improve its wearable devices as health assistants for its customers. At the beginning of the story we have an idea a small idea but great if we figure out the consequences […]
Online shopping and The economics of Christmas This year online shopping on Black Friday and Thanksgiving Day kept its growth moving thanks to more shoppers jumping the queue in stores to shop at home. There was no need to go outside as customers had just to click on their mouse to buy their favorite goods. […]
What to buy in Italy for Christmas? The Christmas period is the perfect time to visit Italy. Ancient monuments and traditional villages are covered with colorful lights and the typical smells of Italian cuisine permeates the air. Traditional Christmas markets have their scenographic location on cobbled squares crowded with artisans who show off their handmade […]
Apple’s AirPods and other headphones When Apple released its new Apple’s AirPods it hit the target: transforming a banal accessory in a great demand product able to improve user experience. Such a fact was possible thanks to Apple’s control over both the hardware and software. AirPods have become one of the best examples of that […]
In 2015 Apple’s users found out a new icon on their display figuring the well known “note” representing Apple Music service. Unlike Spotify Apple’s customers didn’t have to comb Apple Store to get the client installed as Apple Music was automatically installed during the upgrade. For those who like playing music on Apple Watch the […]
Social media is part of our lives. We use it to share contents or to stay connected with friends and it’s impossible to remind us of our life without it. The fashion industry uses social media to reduce the gap between brands and consumers as part of a social marketing that involves users through different […]
Apple concerns about security and privacy is well known around the world and Apple Pay proves one more time such a fact. Using Apple Pay your purchase information are kept secret as Apple doesn’t receive any detail of your transactions on its servers. You have to register your cards via the Passbook and Apple Pay […]
Wake up, children, breakfast, cars, trains, office, coffee, lunch, office again, coming home and so on… Yes every day is so busy that sometimes it appears to us longer than 24hrs or more often it looks like shorter as if time flew up from our hands faster and faster. But a simple and wearable device […]
Workouts, running and cycling require the right band with specific features and market is full of a great variety of colorful and captivating Apple Watch bands. There also many Apple Watch apps for running and fitness and useful monitoring systems that guarantee a new way to experience sports and wellness. But what about style and […]
There are not so many cities that can boast such an important title Milan is one of the them as the expression of the highest standards of Italian tailoring. Milan Fashion Week is a world wide event that houses every year the last trends of global fashion in a unique frame made with beauty and […]
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